Commitment to confidentiality


Bak2 Services SARL (hereinafter “BAK2”), with a capital of €7,500, registered in the Lille Trade and Companies Register under number 444 400 436, with its registered office at 198 rue Jean Monnet 59170 CROIX, is the publisher of content, products and services available on various media on which it collects and processes personal data (hereinafter “the Services”).

This charter (hereinafter referred to as “the Charter”) sets out BAK2’s commitments for the protection of the personal data of Internet users visiting this site (hereinafter referred to as “the Site”) and of users of the Services. It also informs you of the procedures for collecting and using your personal data and the options available to you in this respect.

It may be modified at any time by BAK2, according to the changes or additions made, in particular in order to comply with any regulatory, legal, editorial and/or technical developments. You are advised to refer to the latest version of the Charter accessible on our Services before any browsing.

BAK2 complies with the French Data Protection Act no. 78-17 of 6 January 1978 as amended, as well as the French Act on Confidence in the Digital Economy no. 2004-575 of 21 June 2004 (article L. 33-4-1 of the French Post and Telecommunications Code and article L. 121-20-5 of the French Consumer Code).

In accordance with the French Data Protection Act, the processing of personal data by BAK2 has been declared to the CNIL. In addition, BAK2 has appointed a DPO (Data Protection Officer) who is responsible in particular for the right to information and the right of access, rectification and opposition that you have in accordance with the aforementioned law.

The Charter applies in addition to the provisions of the General Terms and Conditions of Use of Services and the General Terms and Conditions of Sale of Services, where they exist.


BAK2 is responsible for data processing within the meaning of the French Data Protection Act and collects and processes personal data.

This data is necessary in particular to enable you to access the Services available on the Site, to process your purchases of products and services, to enable you to discover our new products and services and to benefit from our promotional offers according to your wishes.

The forms for creating an account or ordering online specify the data that must be provided in order to benefit from the Service concerned, the optional data and the consequences of not providing any data.


We collect declarative data as well as behavioural data (hereinafter taken as a whole “your Personal Data”).

Declarative data: BAK2 may create one or more files containing information that you provide voluntarily in order to benefit from a Service. This Personal Data is collected when you register for the Services or when you place an order, or during any other marketing activity (e.g. game, study, survey, etc.) and regardless of the media used. This data generally consists of your identity and your contact data (e.g. postal and/or e-mail address, telephone number) and may also be associated with other data (information relating to your household, family, income, interests, etc.).

You may be invited to receive commercial offers from BAK2. When your declarative data is used for commercial purposes, BAK2 obtains your consent in accordance with the regulations in force.

Behavioural data: BAK2 may also collect your browsing data using data collection tools (cookies, tags and any other appropriate technical means) installed on the Services (hereinafter referred to as the Tools).

The Tools are necessary to enable you to benefit from certain functionalities of our Services. If you have chosen to deactivate the Tools via your Internet browser, access to the Services may be impaired or even impossible. We therefore advise you to leave them active in order to take full advantage of our services and your browsing on our sites.


3.1. Declarative data

With your consent by ticking the appropriate boxes, your personal data may be used by BAK2 (1 and 2).

(1) The declarative data collected is necessary to enable you to access and navigate certain Services and to create and manage your personal accounts.

(2) Your declarative data may also be used by BAK2 to inform you of the latest commercial offers or Services other than those for which you are registered and which may be of interest to you.

In accordance with the regulations in force, declarative data may be transmitted to the competent authorities upon request.

3.2 Behavioural data

The Tools make it possible, during each of your visits, to carry out global statistical studies on the audience for our Services, to identify you if necessary, to adapt the content of a service or an offer to your behavioural data and, more generally, to study your behaviour during your browsing on the Site in order to offer you a better browsing experience and use of our Services.

In accordance with the regulations in force, behavioural data may be transmitted to the competent authorities upon request.

3.3 Security and retention period for Personal Data

BAK2 implements all necessary means to guarantee the security of your Personal Data and takes all appropriate measures to restrict the risks of loss, deterioration or misuse thereof.

Personal Data is stored in accordance with the provisions of simplified standard no. 48 adopted by the CNIL.


A cookie is a small data file copied to your computer’s hard drive by a website. It records information relating to your computer’s browsing on a site (such as the pages visited or the dates and times of consultation), which may be read during your subsequent visits to the Site. BAK2 may send cookies when you visit the Site or when you register to access an online Service.

Several types of cookies are used on the Site for different purposes:

– Browsing cookies, which make it easier for you to browse the Site or which are necessary for the provision of the Services you order: “shopping basket” cookies, session cookies, or even flash cookies enabling a media player to function when this is necessary for the operation of the Services you order, for example;

– Audience measurement cookies, which enable us to obtain anonymous visitor statistics. BAK2 uses these cookies to detect any browsing problems that may occur on the Site, to improve its performance and functionality, or to improve the Services;

– Behavioural analysis cookies, which enable us to collect behavioural data. This data enables us, for example, to know whether you have visited the Site before, helps us to identify what information on the Site might be of most interest to you, and helps to improve your browsing experience and make it more interesting. To this end, we keep track of your preferences when you visit a particular site. They may also enable BAK2 and its partners to display advertisements corresponding to your centres of interest.

Cookies allow us to personalise your media content and advertisements, offer social media features and analyse our traffic.

You can selectively refuse or accept the installation of behavioural analysis cookies, geolocation cookies and/or audience measurement cookies and/or the installation of cookies by configuring your Internet browser used from your Terminal. Access to certain offers and sections proposed by the Services may then be altered, or even impossible. You are invited to consult the CNIL website at the following address: or consult your Internet browser’s help and documentation. You may also, at any time, express your choice via the Your Online Choices platform accessible at the following URL address:, or, when such a function is set up by a partner, directly on the services area operated by the latter.

You can restrict the use of cookies by changing your browser settings:

In Internet Explorer :

Click on Tools at the top of the browser window and select Internet Options – In the options window, click on the Confidentiality tab – To enable cookies, set the cursor to Medium or lower – To disable cookies, set the cursor to the very top to block all cookies.

In Firefox :

Click on Tools in the browser menu and select Options – Select the Privacy tab – To enable cookies, tick the box Accept cookies from the Site – To disable cookies, deselect the box Accept cookies from the Site.

In Chrome :

Click on the wrench-shaped icon in the browser toolbar – Select the Settings option – Click on Show advanced settings – In the Privacy section, click on the Content settings button – To enable cookies, select Allow local data storage in the Cookies section. Both proprietary and third-party cookies are then authorised. To accept proprietary cookies only, select Block all third-party cookies without exception – To disable cookies, select Prohibit all sites from storing data in the Cookies section.

In Safari :

If applicable, open Safari – Choose Safari > Preferences, then click Privacy – In the Block Cookies section, indicate whether Safari should accept cookies from the Site and under what circumstances – For an explanation of each option, click Details – To find out which websites store cookies on your computer, click Details.

For other browsers and mobile devices:

If you want to restrict the use of cookies for another browser or on a mobile device, go to the official web page of the browser or device manufacturer or consult the documentation they have provided to you, then follow the instructions.


Pursuant to the provisions of articles 39 and 40 of the French Data Protection Act, you may request access to your Personal Data and demand that any Personal Data that is inaccurate, incomplete, equivocal, out of date or whose collection, use, communication or storage is prohibited be rectified, completed, updated, blocked or deleted, as appropriate.

All you have to do is send an e-mail to the following address

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